About Us

Melissa Racer leads Racer Marketing Communications and brings a spirit of collaboration and an eye for strategy to every client and project. During her 30-year career, she's held various leadership roles at marketing agencies, and in corporate settings.

Prior to launching RMC in 2016, she worked as a MarComm team leader at Sullivan Higdon & Sink (now SignalTheory) - a brand development, marketing and design firm - where she led public relations, content marketing and crisis communications for B2B and B2C clients. Prior to that, she was Corporate Communications Manager for Applebee's, where she managed national campaigns and events, crisis communications, internal communications and restaurant-level marketing. She previously oversaw national public relations and marketing efforts for various travel/tourism/destination and entertainment clients while working for a Lake-Tahoe based marketing agency.

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Melissa graduated from Washburn University and earned her Accreditation in Public Relations in 2011.

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Outside of work, Melissa enjoys traveling, reading, volunteering, golfing and following the KC Royals, KC Chiefs and KU basketball.